![]() Later on, you would perform an analysis of hundreds of your users over the course of a year to see if there are any trends for what kind of users stick around longest, choose higher-tier plans and contribute to most of your revenue. It is a type of form tracking where you track specific form field entries from a user and then aggregate and analyze this data for insights.įor example, if you’re a SaaS company, you may ask your users what their company role is. Now, we’ve got lots to cover so let’s dive in! What is Form Field Tracking? Well, today, I’m going to show you one technique that you can use to grab the data submitted in your form fields and forward it on to your favorite tracking tools. So, if you one day want to find out what percentage of your revenue comes from large companies or what marketing channel gave you the most leads, you’ll be able to do so. ![]() ![]() You would be able to segment your data, create retargeting audiences, and analyze customer groups and preferences. However, what if you could also send this valuable data to Google Analytics and Facebook Ads. We all know that we can ask users for very specific information in our website forms.įor example: Name, Email, Company Size or Product Quantity to name a few.Īll this information that we collect helps us to qualify our leads upfront and enrich each user with useful data points in our CRM. Pushing form field values to Google Analytics.Inspecting the form’s Data Layer & find the data you need.Some of what you have to look forward to in this post: So…you have form tracking set up, leads are coming in and everything is going swimmingly.īut wait, you don’t have form field tracking set up?
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